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Cadbury Case

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Issue:

Business

 

Written by:

Ruby G

 

Date added:

December 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2595

 

Was viewed:

784 times

 

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Essay content:

It was started with two leased aircrafts and young staffs who served as reservation agents. Stelios selected Luton Airport instead of Heathrow and Gatwick because labor cost and airport fees are lower. The first flight from London to Glasgow with a one-way fare of 29GBP was successful. Two years later, Stelios financed in debt and equity to expand a fleet and routes in Europe...
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Two years later, Stelios financed in debt and equity to expand a fleet and routes in Europe. Although, Easy Jet borrowed business model from Southwest Airline, Stelios initiated his own concepts which were avoiding travel agent, flying brand new Boeing 737s and every refreshment would be on sales. The company first gained annual pre-tax profits of 2...
displayed 300 characters

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