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CADBURYS INFO

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Issue:

Business

 

Written by:

Mary T

 

Date added:

September 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 820

 

Was viewed:

4029 times

 

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Essay content:

Retailers had to view it as helpful in encouraging customers to visit their shops. If the product had failed to interest retailers and distributors, the costs of investment would not have been met and they would not have stocked the product. Cadbury conducted one-to-one briefings with over 70 key trade customers...
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This helped Cadbury build awareness and commitment to the launch and obtain significant orders for in-store displays and merchandising ahead of the launch date. The trade commitment was reflected in high levels of display support in store during the launch. Traditionally, new confectionery products are initially launched in one region of the country, in order to gauge the product's success, before moving on to other regions over a period of time...
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