CAH case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Donald P

 

Date added:

June 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1303

 

Was viewed:

5957 times

 

Rating of current essay:

 
Essay content:

automotive wholesaler ? Main goal of sales force to set up direct accounts (get parent companies to approve) ? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years ? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler ? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations ? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler ? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users ? CAH advertised in trade pubs and traveled to trade shows in US and CN ? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

automotive wholesaler ? Main goal of sales force to set up direct accounts (get parent companies to approve) ? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years ? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler ? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations ? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler ? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users ? CAH advertised in trade pubs and traveled to trade shows in US and CN ? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services