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Callaway Golf Company Case Analysis
Essay specific features
Written by:
Randy N
Date added:
February 9, 2015
Level:
University
Grade:
B
No of pages / words:
6 / 1614
Was viewed:
376 times
Rating of current essay:
Essay content:
Of the U.S. golfers, 25% are seniors, 5.7 are women, and 2.1 million are juniors. The typical golfer is a 39 year old man who earns about $66,000 annually. Golf has also started to expand globally with 16 million and 2 million golfers in Asia and Europe respectfully. In 1999, the golf equipment industry took in about $2...
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In 1999, the golf equipment industry took in about $2.7 billion in wholesale sales (2nd only to exercise equipment in the sporting goods category). This is slightly lower than the $2.8 billion from 1998.
2.) The golf equipment industry can be broken into two competitive groups: low-end and high-end manufacturers...
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