Callaway Golf Company Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Randy N

 

Date added:

February 9, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1614

 

Was viewed:

372 times

 

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Essay content:

Of the U.S. golfers, 25% are seniors, 5.7 are women, and 2.1 million are juniors. The typical golfer is a 39 year old man who earns about $66,000 annually. Golf has also started to expand globally with 16 million and 2 million golfers in Asia and Europe respectfully. In 1999, the golf equipment industry took in about $2...
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In 1999, the golf equipment industry took in about $2.7 billion in wholesale sales (2nd only to exercise equipment in the sporting goods category). This is slightly lower than the $2.8 billion from 1998. 2.) The golf equipment industry can be broken into two competitive groups: low-end and high-end manufacturers...
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