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Essay

Callaway Golf Company History

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Issue:

Business

 

Written by:

John R

 

Date added:

August 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1379

 

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752 times

 

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Essay content:

By the end of the 2000 professional tour, Callaway Golf ranked as the most-played manufacturer of drivers, fairway woods and irons on the world's five major professional tours combined. Best known for its Big Bertha, ERC II, C4, Hawk Eye VFT, and Steelhead drivers and fairway woods, Callaway Golf also makes irons, wedges, Odyssey White Hot and Dual Force putters, and several long-distance golf balls including the HX, CTU 30, and CB1...
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The company also licenses its name for apparel, golf bags, and other golf accessories. Callaway Golf had its beginnings in 1982, when a 60-year-old recreational golfer by the name of Ely Callaway, who in earlier incarnations had served as president of Burlington Industries and founder of a world-class winery in Southern California, purchased a financially troubled company that manufactured one of his favorite golf clubs...
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