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Essay

Callaway Golf Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Shelly A

 

Date added:

February 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 616

 

Was viewed:

3018 times

 

Rating of current essay:

 
Essay content:

Golfers tend to try any brand if it will make them play better. ? CGC is the #1 golf manufacturing company in the world. With its size, this gives them power and advantage over competitors as they enjoy large economies of scale. ? To promote its products, Callaway uses the following promotion mix: media advertising, sponsorship, special promotions, golf shows, and demo days...
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This builds a brand identity, awareness, and loyalty with its existing and potential customers. ? The company maintains premium prices because that gives them the highest profit margins and keeps the Callaway brand as a premium brand. ? After a decline in sales from 1998 CGC has had to reconsider the marketing program that had successfully supported the product in the past...
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General issues of this essay:
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