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Essay

Calyx &Amp;Amp; Corolla

Essay specific features

 

Issue:

Business

 

Written by:

Stephen O

 

Date added:

December 13, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 860

 

Was viewed:

7487 times

 

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Essay content:

Additionally, the industry participants do not confine themselves to a single role. For example, most growers distribute some flowers directly to local or more distant wholesalers, and many distributors and wholesalers engage in some of their own production. The fragmentation within the channels of distribution results in a rather inefficient distribution system...
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The fragmentation within the channels of distribution results in a rather inefficient distribution system. This gap in the fresh flower market structure was noticed by Ruth Owades who capitalized by creating Calyx & Corolla (C&C), which is a true departure from traditional channels of distribution. The business model of C&C is as follows: orders from customers are received by telephone, fax, or mail at the central office in San Francisco and then sent via fax or computer to the thirty flower growers who supply C&C...
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General issues of this essay:
Flowers A Case Analysis of Calyx and Corolla Calyx & Corolla Case Report Calyx & Corolla Report Calyx & Corolla Calyx & Corolla Calyx &Amp;Amp; Corolla Calyx And Corolla Calyx and Corolla Calyx and Corolla Calyx and Corolla Calyx and corolla Calyx&Corolla calyx corolla Flowers For Algeron
 

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