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Calyx &Amp;Amp; Corolla
Essay specific features
Written by:
Stephen O
Date added:
December 13, 2013
Level:
Grade:
A
No of pages / words:
4 / 860
Was viewed:
7491 times
Rating of current essay:
Essay content:
Additionally, the industry participants do not confine themselves to a single role. For example, most growers distribute some flowers directly to local or more distant wholesalers, and many distributors and wholesalers engage in some of their own production. The fragmentation within the channels of distribution results in a rather inefficient distribution system...
displayed 300 characters
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The fragmentation within the channels of distribution results in a rather inefficient distribution system. This gap in the fresh flower market structure was noticed by Ruth Owades who capitalized by creating Calyx & Corolla (C&C), which is a true departure from traditional channels of distribution. The business model of C&C is as follows: orders from customers are received by telephone, fax, or mail at the central office in San Francisco and then sent via fax or computer to the thirty flower growers who supply C&C...
displayed 300 characters
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