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Calyx & Corolla
Essay specific features
Written by:
Cynthia H
Date added:
December 9, 2012
Level:
University
Grade:
A
No of pages / words:
7 / 1775
Was viewed:
2636 times
Rating of current essay:
Essay content:
Calyx needs to determine what actions it should take to make a profit and grow its business.
II. Solution Possibilities
Calyx's objective is to position and market its flower business to fully utilize its competitive advantage to reach its profit and growth potential. To accomplish this objective, Calyx must determine whether it can effectively target potential buyers who patronize florists and other retailers versus mail order...
displayed 300 characters
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To accomplish this objective, Calyx must determine whether it can effectively target potential buyers who patronize florists and other retailers versus mail order.
The retail plant and flower industry in the U.S. is a $9 billion per year industry. The industry has grown at a rate of 7.7% since 1985...
displayed 300 characters
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