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calyx corolla
Essay specific features
Written by:
Anita C
Date added:
June 4, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1278
Was viewed:
758 times
Rating of current essay:
Essay content:
The most immediate challenge presented in the case itself is their desire to grow the business and reach more customers. Specifically, the management is considering a major advertising campaign to go head-to-head against FTD. However, this masks a deeper challenge, and C&C's real problem. Their problem is that they aren't entirely clear who their customers should be ? in other words, is the mass market approach of FTD really the best match to their product? As a small company, they need to figure out the best way to use their scarce marketing resources, to reach customers who are the best target for their offerings...
displayed 300 characters
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Their problem is that they aren't entirely clear who their customers should be ? in other words, is the mass market approach of FTD really the best match to their product? As a small company, they need to figure out the best way to use their scarce marketing resources, to reach customers who are the best target for their offerings...
displayed 300 characters
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