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Calyx & Corolla Case Report
Essay specific features
Written by:
Jo M
Date added:
January 16, 2013
Level:
University
Grade:
A
No of pages / words:
6 / 1495
Was viewed:
906 times
Rating of current essay:
Essay content:
As a result of their efficient distribution system, Calyx and Corolla changed the way flowers were distributed to consumers.
Strengths and Weaknesses
I. Strengths
A. Good niche and mission. Calyx and Corolla filled a consumer need. Consumers wanted very fresh and long lasting flowers and the company delivered it...
displayed 300 characters
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Efficient distribution was the key to flower industry and the company was able to shorten delivery to customers by bypassing the middle distribution layers, and provide much faster deliveries than traditional FTD deliveries. For example, Calyx and Corolla delivered roses from growers to consumers within 1-2 days of purchase order compared with one to two weeks for other FTD retailers and florists...
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