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Essay

Camar Automotive Hoist

Essay specific features

 

Issue:

Business

 

Written by:

Shirley C

 

Date added:

October 15, 2015

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 247

 

Was viewed:

4648 times

 

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Essay content:

It's free to join and your account will be activated instantly! The licensing contract is only three years, the Bar Maisse is not famous, and the sales is difficult to be estimated, therefore, we suspect if licensing could meet the expectation of rapid growth. The cost of licensing is lower in comparison to joint venture and direct investment, but the royalty is only 5% of gross sales...
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The cost of licensing is lower in comparison to joint venture and direct investment, but the royalty is only 5% of gross sales. The growth of CAH might not be significant. Besides, CAH will have no control of operation and reputation if they choose ?§licensing?? option. Joint venture might be an unviable choice of CAH because Bar Maisse may not be willing to launch joint venture with CAH...
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