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Essay

Camar Automotive Hoist

Essay specific features

 

Issue:

Business

 

Written by:

Amy M

 

Date added:

December 17, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 930

 

Was viewed:

3972 times

 

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Essay content:

In 1999, CAH had sold 1,054 hoists and had sales of $9,708,000 about 60 percent of sale were to the U.S and 40 percent remained to Canada Recently the major project and problem is that Mark Cammar, President of CAH, determine what marketing strategies should be implemented for this move to the European market in 2001 from these options such as, licensing, joint venture and direct investment, in order to succeed in this business in the future...
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There is a chart for marketing profit potential (Exhibit 2) that the company can see how much profit potential each option has, and how much risk the company has to face. In terms of direct investment to the European market, the company needs to consider high risks such as, high cost at least $ 1,450,000, better understanding of local market conditions, and fewer local restrictions...
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