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Camar Automotive Hoist
Essay specific features
Written by:
Wm W
Date added:
November 16, 2014
Level:
University
Grade:
B
No of pages / words:
12 / 3350
Was viewed:
8041 times
Rating of current essay:
Essay content:
Mark Camar must decide on a course of action that will maximize profits and keep risk to a minimum level.
Issues:
Camar’s current marketing strategy does not maximize market share potential. Presently, 75% of sales are generated from small businesses. Therefore, the marketing strategy must address the issue in order to be able to focus on its large volume of small business clientele...
displayed 300 characters
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Therefore, the marketing strategy must address the issue in order to be able to focus on its large volume of small business clientele. Camar is faced with making the decision of how, where and when to expand. The three feasible choices are:
1. Enter European Market through Direct Investment
2. Enter European Market through License
3...
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