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Campbell Soup Case
Essay specific features
Written by:
Margaret F
Date added:
November 23, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 240
Was viewed:
9032 times
Rating of current essay:
Essay content:
The company
hunted for what they called “implied endorsement” of hospitals, health-maintanence
organizations and insurers, which could then target their thousands of members by direct mail.
The company also convinced the Cleveland Clinic in Ohio to hand out meals and promotional
material to its heart patients...
displayed 300 characters
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When examining management's decision to target the health-food product-
market, Campbell should have taken an in-depth look at the market segment to determine if it
was a reasonable segment to select. A market segment consists of an identifiable group of
consumers within a market who has similar wants, purchasing power, geographical location,
buying attitudes, or buying habits...
displayed 300 characters
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