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Essay

Campbell Soup Co.

Essay specific features

 

Issue:

Business

 

Written by:

Barbara P

 

Date added:

October 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 978

 

Was viewed:

1091 times

 

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Essay content:

The following are the different strategic approaches taken by each CEO for the international division: Gordon McGovern: McGovern's overall strategic focus was to introduce as many new products as possible. To do this, he encourages his employees to be knowledgeable and creative, and emphasized that it was okay to fail...
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To encourage his developing products team, he provided them with a very high budget for R&D and marketing. Instead of focusing on cost reduction, he was more concerned with having a greater sales & marketing budget. Part of his strategy was also acquiring small, fast-growing food companies. Using this, McGovern's international strategy was to expand and strengthen Campbell's performance in foreign markets ...
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