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Can Yahoo! Maintain its Competitive Edge?

Essay specific features

 

Issue:

Business

 

Written by:

Helen H

 

Date added:

February 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2592

 

Was viewed:

4142 times

 

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Essay content:

Semel believes that by expanding Yahoo!'s services and expanding broadband access, Yahoo! customers will stay on Yahoo!'s website and spend increasing amounts of time and money (795). Yahoo!'s biggest obstacle lies in its competition in the form of Google, AOL, and MSN. Google has dominated the search market which is a large portion of the revenue for an Internet provider...
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Yahoo! has diversified its services to offset the losses in the market for search engines and the accompanying advertising revenue. Yahoo!'s greatest challenges are to expand its market share and continue delivering returns to its shareholders. General Environment of the Industry The majority of customers in the Internet provider industry are young, technologically savvy customers that use the vast majority of the Internet...
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General issues of this essay:
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