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Essay

Canon Case

Essay specific features

 

Issue:

Business

 

Written by:

Virginia F

 

Date added:

March 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2148

 

Was viewed:

8599 times

 

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Essay content:

Each business unit had its own decision-making function. This strategy allowed Canon to sell their product locally and improve the customer base as well as the quality of the product before moving to foreign markets. By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers...
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By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers. Another key success factor was its advertising strategy, designed to promote the brand and make Canon a household name. This approach meant that the name itself could demand and sell at a higher price...
displayed 300 characters

General issues of this essay:
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