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Canon Case
Essay specific features
Written by:
Virginia F
Date added:
March 10, 2017
Level:
University
Grade:
A
No of pages / words:
8 / 2148
Was viewed:
8606 times
Rating of current essay:
Essay content:
Each business unit had its own decision-making function. This strategy allowed Canon to sell their product locally and improve the customer base as well as the quality of the product before moving to foreign markets. By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers...
displayed 300 characters
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By doing this, Canon had the opportunity to collaborate with U.S. companies to market and sell the photocopiers.
Another key success factor was its advertising strategy, designed to promote the brand and make Canon a household name. This approach meant that the name itself could demand and sell at a higher price...
displayed 300 characters
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