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capstone report

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Issue:

Business

 

Written by:

Jodi N

 

Date added:

June 12, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2657

 

Was viewed:

2341 times

 

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Essay content:

We would spend less on promotion and sales and instead we would focus on market share and profits. The latter three segments, (high-end, performance, and size) would be treated equally as well and would employ a broad differentiation strategy. Initially we would invest a lot of our resources in R&D to keep our products fresh...
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Advertising and sales would be spent on heavily in order to maximize awareness and accessibility and we would buy capacity on an as needed basis. Our prices in these segments would be higher but that would be due to the lower margins these segments tend to have. All of our plant investments would be financed with the issuance of bonds not stocks...
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