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Essay

Carnival cruise analysis

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

February 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

28 / 7644

 

Was viewed:

3478 times

 

Rating of current essay:

 
Essay content:

Royal Caribbean and Princess are in a position to challenge Carnival's industry leadership using many of the tools and strategies developed by Carnival. Because consolidation of the industry is occurring, Carnival must reinforce its position as the industry leader. To achieve this goal the company must increase market share, better serve its customers and maintain its low operating cost...
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The cruise industry as a whole, and Carnival in particular is victim to an archaic system whereby cruise line customers and Carnival are locked into a system where the travel agent is the middleman. The Internet has made direct purchasing easier and available to the customer but the customer base is not actively taking advantage of the new technology...
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General issues of this essay:
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