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Essay

Carnival Cruise Lines Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Joe L

 

Date added:

May 2, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1118

 

Was viewed:

8322 times

 

Rating of current essay:

 
Essay content:

In order to gain new customers they need to know who to market. By analyzing customer data they could find out who to focus their marketing efforts on. Carnival felt they did not have to be the IT innovator in the industry. I agree that they shouldn't be the innovator, but they do need to focus more energy on keeping up with the competition...
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One option was to use CRM software. CRM had been a fad that had recently swept the industry, but due to Carnival's conservative stance toward IT they did not follow suit. I think that CRM could definitely help Carnival gather and analyze customer data in order to gain new customers and keep existing customers...
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General issues of this essay:
Carnival Cruise Lines Case Analysis Carnival cruise analysis Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. Accurate Data Accurate Data carnival cruise case Data and its Importance in Accurate and Quick Processing Analysis of the Data Data Analysis Data Analysis Data Envelopment Analysis MLB regression analysis data Data Collection & Analysis Essential Data Analysis Research And Data Analysis
 

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