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Essay

Carrefour

Essay specific features

 

Issue:

Business

 

Written by:

Dan K

 

Date added:

May 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1268

 

Was viewed:

10057 times

 

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Essay content:

Carrefour facilitated the process of buying food items by creating a store where the consumer could find almost every food product he needs. Nonfood products were later added to Carrefour line of products. In 1963 Carrefour opened its first hypermarket in France outside Paris selling food and nonfood products at discount prices, and providing parking for 450 cars...
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The high degree of consumer acceptance can be attributed to convenience and price. The hypermarket strategy proved to be very successful and from 1965 and 1971 sales grew in excess of 50% and nonfood items accounted for 40% of total volume. In 1970 new stores were opened with selling area as large as 25,000 sq m...
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