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Essay specific features

 

Issue:

Business

 

Written by:

Joseph S

 

Date added:

July 19, 2013

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 223

 

Was viewed:

1345 times

 

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Essay content:

The following figure demonstrates the positioning of auto manufacturers within a global context. The brand that our group chose to assess is BMW. BMW, which stands for ‘Bayerische Motoren Werke’, is a major European manufacturer of luxury cars. The headquarters of this multinational corporation (BMW Group) is in Munich, Germany...
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The company has built substantial brand equity over the years through the continuous branding efforts for high quality products. BMW is a manufacturer of luxury cars. The luxury car category includes both traditional and functional luxury cars. U.S. manufacturers like Cadillac mainly produce traditional luxury cars...
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