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Case Analysis

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Issue:

Business

 

Written by:

Lillian B

 

Date added:

December 21, 2013

 

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4 / 881

 

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Generally, Key West is one of the most frequented ports of call. However, as Phillips (2005) states The Sentry is canceling 26 port calls next year, and the Rhapsody of the Seas normally goes every week while next year it will only go every other week. RCL has had the same schedule for a long time and now they want to try other things...
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This is a sign of things to come. Royal Caribbean can no longer rely on old methodology to be successful. Where are these ships going to go if they are not going to Key West? According to Stevenson, there is an increasing demand for more "drive-to" locations. This means that people do not really wish to fly to the port where their cruise is leaving from...
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