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Case Analysis

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Issue:

Business

 

Written by:

Belinda S

 

Date added:

September 28, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2058

 

Was viewed:

4628 times

 

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Essay content:

The two firms agreed that they were logical partners. Ford is a major USA firm and Mazda is based in Japan. Mazda sold 25 percent of its stock to the Ford and a collaborative arrangement started. This case depicts about the success stories of the collaboration in the automobile industry by the Japanese and US firm though they were obviously competitors...
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One significant success story emerging from the alliance involves Ford probe and Mazda MX-6. There were swapping of resources and capabilities between the two firms. Mazda designers design the basic platform, engine and drive train for the cars. Mazda then design the outside of the MX-6 and Ford does same for the probe...
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