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case analysis

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Issue:

Business

 

Written by:

Guillermo D

 

Date added:

July 1, 2016

 

Level:

University

 

Grade:

A

 

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3 / 683

 

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In addition to sales through company-operated retail stores, Starbucks sells whole bean coffees through grocery stores they also offer a line of premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world...
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The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. Starbucks was founded by Gordon Bowker, Jerry Baldwin, and Ziv Siegl in Seattle Washington back in 1971. After trying some of the coffee Howard Schultz wanted to take this business and expand it which is exactly what he joined the company to do in 1982, but the owners weren't interested at that time to take its coffee nationwide...
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