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Case Analysis: Citibank

Essay specific features

 

Issue:

Business

 

Written by:

Franklin M

 

Date added:

March 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 781

 

Was viewed:

3211 times

 

Rating of current essay:

 
Essay content:

Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their main competitors, Bank of America and Wells Fargo, a main area that needs improvement is clear: customer satisfaction. As Frits Seegers, President of Citibank California, identified, without improving customer satisfaction, the extreme success that Citibank was experiencing through financial profits, would be extremely temporary...
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As a result of reading this article and through concepts learned in class and through the text, I have developed some recommendations that may help Citibank in the future. History: James McGaran was the manager of the most important of the 31 Los Angeles area Citibank locations and as a result, his Performance Review was perhaps the most important for the expected success of Citibank California...
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