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Case Analysis "NEUROMONICS Pty Ltd"

Essay specific features

 

Issue:

Business

 

Written by:

Karen G

 

Date added:

May 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

13 / 3495

 

Was viewed:

10176 times

 

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Essay content:

It is however recognised that the management team should also plan to expand into other international markets shortly after to maximise the growth opportunity for the business while ensuring enough focus is placed on the first phase of the expansion. Problem Statement In spite of Neuromonics progress in the areas of clinical trials, regulatory approvals, secured intellectual property and commercial acceptance of the product in the Australian market, the business faces some important questions regarding the strategy and approach to the expansion of their business globally...
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The board of directors together with the leadership team, have recognized that the company has an opportunity to enter the international market and guide the company to achieve its full global potential. It is common for small and medium enterprise to consider expansion as form of growth, such as franchising, exporting or geographic expansion (Barringer and Greening, 1998), but not many companies going through it smoothly and so does Neuromonics...
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