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Case Analysis Of 3m Optical Systems

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Issue:

Business

 

Written by:

Karen M

 

Date added:

May 22, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 289

 

Was viewed:

1194 times

 

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Essay content:

Because results had never matched the high potential of their technology, the unit had become defensive and isolated. OS needed to communicate to get more support within the division. 4. OS was unable to demonstrate their economic viability, and was hurting its own creditability within the company. OS needs to start paying its way by making money on its existing business rather than continuing to invest in stale ones...
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OS needs to start paying its way by making money on its existing business rather than continuing to invest in stale ones. 5. OS needed to develop major new applications and to concentrate on the promising, new, unrelated project that was projected to develop into a $200 million business, and would need $5 million in money...
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