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Case Analysis of Dell: Selling directly, globally

Essay specific features

 

Issue:

Business

 

Written by:

Rob T

 

Date added:

January 20, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1134

 

Was viewed:

1394 times

 

Rating of current essay:

 
Essay content:

Dell provides computer systems under its enviable "low-cost direct sales model" under which the company maintains full ownership and control over manufacturing, distribution, and customer relationships. Dell has cut out middlemen, disguised as distributors, and the retail outlets from its supply chain, preferring to ship its products directly to customers...
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Dell builds PC only after it receives order from customer via web or call centre. Once order is confirmed, it relays to its suppliers details of the components required, all the components are delivered at the factory and complete computer is shipped out, all within few hours. Dealing directly with suppliers helped dell in controlling inventory, which had a direct impact on customers...
displayed 300 characters

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