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case analysis : Pharma Industry

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Issue:

Business

 

Written by:

Alice C

 

Date added:

August 10, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

15 / 4035

 

Was viewed:

6154 times

 

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Essay content:

Ethical brand name drugs, generic products, and nonprescription or over-the-counter medication constitute the pharmaceutical industry sub-sector. Strong and consistent growth in the mid-single digits is expected in the global pharmaceutical market over the next 5 years. Worldwide sales are estimated to reach $335 billion in 1999, up from 1998 sales of $310 billion...
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Worldwide sales are estimated to reach $335 billion in 1999, up from 1998 sales of $310 billion. Key factors driving this projected growth include long life expectancies, strong demographic expansion in older segments of the population, a rising standard of living in developing countries and large untreated populations, such as persons with elevated cholesterol levels...
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