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Case Analysis—Warner-Lambert Ireland: Niconil

Essay specific features

 

Issue:

Business

 

Written by:

Joseph V

 

Date added:

March 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2970

 

Was viewed:

7759 times

 

Rating of current essay:

 
Essay content:

Managers of the company believed that Niconil had many competitive advantages over its competitors and were very confident of the product. But there were some arguments about pricing strategy and marketing communication: Should Niconil be priced at a premium over cigarettes or on a par with cigarettes?What kind of advertising and promotion method they should use? Before launch the product in the market, Warner-Lambert managers need to decide the most effective pricing strategy and communication program in order to make Niconil successful...
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Irish smokers would spend nearly ?600 million on 300 million packs of cigarettes. Since 1950s, the harmful effects of smoking had been researched and documented and media was reporting the dangers of smoking. There were more and more anti-smoking campaigns and legislative restrictions against cigarettes...
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General issues of this essay:
AOL Time Warner Case Analysis Case Analysis—Warner-Lambert Ireland: Niconil Cost/Benefit Analysis of Cigarette Smoking Warner-Lambert Ireland: Niconil Warner-Lambert The Effects Of Teenage Cigarette Smoking [12:50:30] Raffi : Northern Ireland with special attention to the Northern Ireland Conflict Cigarette Smoking Cigarette smoking cigarette smoking and lung dangers Should cigarette smoking be prohibited? Cigarette Smoking- Diseases Cigarette Smoking Cigarette Smoking Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
 

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