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Case: Club Med (A)
Essay specific features
Written by:
Shirley M
Date added:
August 5, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 335
Was viewed:
9798 times
Rating of current essay:
Essay content:
By then, the only major difference that Club Med maintained was the fact that their price did not include drinks. In Jamaica in the late '70s, executives founded the chain that would evolve into SuperClubs. They began by targeting Club Med's weaknesses, rooms too Spartan, the price didn't include liquor, and the fact that some people found activities too regimented and the mealtimes inflexible...
displayed 300 characters
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In Jamaica in the late '70s, executives founded the chain that would evolve into SuperClubs. They began by targeting Club Med's weaknesses, rooms too Spartan, the price didn't include liquor, and the fact that some people found activities too regimented and the mealtimes inflexible. So the new resorts offered better rooms, included drinks, and gave guests more flexibility...
displayed 300 characters
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