Case Studies

Essay specific features

 

Issue:

Business

 

Written by:

Oswaldo W

 

Date added:

January 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4036

 

Was viewed:

5574 times

 

Rating of current essay:

 
Essay content:

This report examines the differences between Titan and Timex with respect to its segmentation, targeting and positioning strategies as well as their consumer behavior for the same. This report proved to be very enlightening, as well as a learning experience. At your request, I will discuss the report with you...
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This is the basic reason of Titan’s more popularity in India than Timex. ? Titan has targeted every possible market segment according to their segmentation criteria with varied ranges of watches like Fastrack, Raga, Nebula, Xylys, Sonata, Flip, Technology, etc. and Timex has targeted a segment that consists of youth with middle income having a passion for technology...
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