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Case Study # 1: South Delaware Coors, Inc.

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Issue:

Business

 

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Anonymous

 

Date added:

March 14, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 591

 

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The second issue is a decision on whether or not the distributorship is feasible or, in other words, a go/no-go decision by Brownlow regarding his application. This issue is largely implicit in the case. Decision-Making Process The framework used in this note is organized around the estimates of industry demand, market share, costs, and performance...
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All data references in the following quantitative analyses come from Exhibit 1 in this note. 1. Industry Demand It is possible to estimate industry demand in two manners. The first involves results of Studies A and B and could be termed a “per capita” approach. Take the per capita consumption figures from Table A (for south Delaware) and multiply these data by population estimates from Table B...
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General issues of this essay:
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