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Case Study

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Issue:

Business

 

Written by:

Noel D

 

Date added:

May 4, 2012

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 480

 

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3070 times

 

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Essay content:

... This strategy, while plausible in the overall business sense, will not benefit Coral Divers Resort. ... A second alternative is to make the result more family-oriented in an effort to attract divers vacationing with their entire families. ... By using Rascals, Greywell gets a free assessment regarding what changes need to be made to the resort to make it suitable for children...
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In exchange, Rascals actively promotes and books vacations to the resort. Rascals receives lower group rates, and Coral Divers is likely to see year-round 90% capacity bookings. This is the most costly option, as much of the resort would need to be upgraded and additional facilities constructed. The first option that Greywell has would be to move Coral Divers Resort to New Providence Island in the Bahamas...
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