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Case Study: Albert Heijn ‘Kies &Amp; Kook’

Essay specific features

 

Issue:

Business

 

Written by:

Jessica L

 

Date added:

January 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 615

 

Was viewed:

3577 times

 

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Essay content:

This quality is designated as a feature of these products, quality food at which can be prepared to a full meal with little effort. The promotion of this product group is easy for AH, as a private label concept, AH can place the product in its stores after testing acceptance/demand in a select few of them...
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Less preparation time and the possibility of a quick shopping tour, already knowing what to choose from the variety of AH products appeared attractive to all participants of which all where students. All of them expected the food to be of ‘good’ quality (students point of view: more than just ‘edible’) whilst only one of them has already tried one of the products, which resulted in a “satisfying dinner for my girlfriend and myself”...
displayed 300 characters

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