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Case Study Analysis of Smirnoff

Essay specific features

 

Issue:

Business

 

Written by:

Matthew M

 

Date added:

December 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4472

 

Was viewed:

1473 times

 

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Essay content:

As the market constantly changes, so does the Smirnoff brand. With a wide variety of flavors and pre-mixed drinks, Smirnoff is successfully supplying the demand for new products that will target the ever-growing younger, style conscious adult drinker. The Smirnov family is believed to have made their start in Moscow's wine and vodka business during the early 1800s...
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But it was in 1864, following the abolition of serfdom after the Napoleonic wars, that Piotr Arsenyevitch Smirnov founded his own vodka distillery near the Chugunny Bridge, achieving rapid success on a national and international scale. By the time Smirnov died in 1898, his company employed over 1,500 people, produced over 4,000,000 cases of wines, spirits and liqueurs and was generating the equivalent of $20 million a year in revenues, making the Smirnov family one of the richest in Russia...
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