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Case Study: Barco Projection System

Essay specific features

 

Issue:

Business

 

Written by:

Richard K

 

Date added:

September 15, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1218

 

Was viewed:

9927 times

 

Rating of current essay:

 
Essay content:

Pursuing top-of-the-line in the high-end niche market, Barco focused on R&D to retain the top quality and launched series of international expansion activities. The strategy of the most advanced player in the niche market resulted in years of its market leadership in graphic projector sector of high-end industrial market...
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Barco Projection System (BPS) virtually enjoyed the fruit of its dedication on technologically superior projectors, however, the projector market encountered an unexpected (in light of BPS) new product ? 1270 "superdata" projector (1270) from Sony. Introduced at Siggraph trade show in 3rd quarter of 1989, 1270 showed its superiority in brightness, image quality, and resolution to the counter product of BPS...
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