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CASE STUDY: EASTMAN KODAK COMPANY:

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Issue:

Business

 

Written by:

Carole M

 

Date added:

December 1, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 357

 

Was viewed:

2176 times

 

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“Kodak needed the professionalism and high quality of Perceptive Sciences Corporation’s work on a recent usability project,” said Dan Sullivan, Site General Manager of the KADC. “Perceptive Sciences provided us with extremely fast turnaround by working nights and weekends to meet deadlines.” Perceptive Sciences worked with Kodak market research, product management, and usability team members from across the nation to test the following questions: Will the kiosk product’s key customer demographic open a disposable camera? If they will, can they? Eastman Kodak Company is the world leader in helping people take, share, enhance, preserve, print, and enjoy pictures, with annual sales over $12 billion...
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. .” -Dan Sullivan KADC Site General Manager Will that same customer notice a difference between various types of technoogy used in the kiosks? (Testing this question provided Kodak an opportunity to evaluate various cost/performance configurations.) Although details of the findings are confidential, they can be divided into baseline data gathered during the tests that identified potential areas of confusion when users operated the kiosks and specific recommendations for improving the usability of the user interface...
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General issues of this essay:
CASE STUDY: EASTMAN KODAK COMPANY: Company Case Study EASTMAN KODAK : MEETING THE DIGITAL CHALLANGE EASTMAN KODAK Eastman Kodak Company Eastman Kodak analysis Eastman Kodak analysis Eastman Kodak case analysis Eastman Kodak eastman kodak analysis eastman kodak company Kodak Case Study Kodak Case Summary kodak company How Can Kodak’s Ceo Use Digital Imaging To Revitalize The Company?
 

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