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Case Study: Ebay

Essay specific features

 

Issue:

Business

 

Written by:

Candace H

 

Date added:

September 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 673

 

Was viewed:

2326 times

 

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Essay content:

eBay is based out of San Jose, California and half of their users are outside of the United States. Per the website, eBay operates sites for 28 countries. The estimates are quoted to have international revenues surpass US revenues in 2005 (Schoenfeld). Case Analysis In order to grow the business to 27 sites outside of the US in just 5 years, eBay created a playbook...
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This playbook allowed eBay managers to reference the right conditions for their scope. The scopes included product management, web development, and internet marketing to name a few. Sharing information of various scopes and countries in the playbook gave eBay a competitive edge in the marketplace. The first stop was Germany, were after acquiring an existing site and converting it to eBay there were a flew glitches...
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