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Case study for Pizza Hut

Essay specific features

 

Issue:

Business

 

Written by:

James V

 

Date added:

January 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 801

 

Was viewed:

7721 times

 

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Essay content:

Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005, Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline, Customer satisfaction/loyalty survey, and Bonus program. The 1-800 hotline: From looking at the CRM model above, you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs...
displayed 300 characters

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Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005, Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline, Customer satisfaction/loyalty survey, and Bonus program. The 1-800 hotline: From looking at the CRM model above, you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs...
displayed 300 characters

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