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Case study for Pizza Hut
Essay specific features
Written by:
James V
Date added:
January 9, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 801
Was viewed:
7774 times
Rating of current essay:
Essay content:
Please describe how Pizza Hut improves customer satisfaction through CRM program.
In 2005, Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline, Customer satisfaction/loyalty survey, and Bonus program.
The 1-800 hotline: From looking at the CRM model above, you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs...
displayed 300 characters
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Please describe how Pizza Hut improves customer satisfaction through CRM program.
In 2005, Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline, Customer satisfaction/loyalty survey, and Bonus program.
The 1-800 hotline: From looking at the CRM model above, you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs...
displayed 300 characters
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