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CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Margaret S

 

Date added:

June 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2131

 

Was viewed:

7706 times

 

Rating of current essay:

 
Essay content:

The network seems to have covered all angles on an extensive and innovative marketing campaign that integrated several media and benchmarked this segment of the TV shows in the United States. Although challenging and barely attractive (Porter’s Five Forces), the TV show segment can be very rewarding to the successful companies daring enough to enter it...
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With an unique product, a fundamentally intelligent marketing campaign and the demonstrated knowledge of its customer’s behaviour, it is obvious that ABC’s success was not incidental. They relied heavily in extensive market research in order to segment, target and position the show with unprecedented accuracy...
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General issues of this essay:
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” Analysis of integrated marketing communications campaign CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Integrated Marketing Communication Integrated Marketing CommunicationI M3 Integrated Marketing Communication Integrated Marketing Communications ( Integrated Marketing Communications Integrated Marketing integrated marketing and the many factors L’OreAl Paris: An Integrated Approach To Marketing With K Zero Real Madrid, Integrated Marketing Communications Starbucks integrated marketing communication campaign Understanding the Diffusion of Integrated Marketing Communications THE LOST SHEEP, LOST COIN AND LOST SON
 

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