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Case Study of Vistakon and Disposable Contact Lenses

Essay specific features

 

Issue:

Business

 

Written by:

Timothy A

 

Date added:

October 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1382

 

Was viewed:

8837 times

 

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Essay content:

However, 1 Day Acuvue potentially flourishes by cannibalizing the company's existing product lines such as Acuvue and Surevue. With a major portion of its sales ($250 million) coming from these products, Vistakon faces significant risk in launching 1 Day Acuvue. Competition Vistakon's major competitors within the disposable contact lens market are Bausch & Lomb ("B&L") and Ciba...
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With a 23% and 21% share respectively in 1994, they led the soft contact lens market. In addition, both B&L and Ciba offered high margin cleaning solutions products for conventional lens. These competitors, therefore, were seen as being reluctant to immediately launch their own equivalent product of 1-Day Acuvue, which will undermine their highly profitable solutions business...
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