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Case Study: P & G Scope vs Plax

Essay specific features

 

Issue:

Business

 

Written by:

Jeri C

 

Date added:

September 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1024

 

Was viewed:

6708 times

 

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Essay content:

She must come up with a plan of action to counter the competition. She has to answer three questions: 1- Does Scope plan and execute a new Line Extension; 2-add new claims to the present product; and 3- Take no action. These alternatives will affect all aspects of the business in terms of financial, personnel, and manufacturing resources...
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This will give Scope the additional claim of fights plaque. 2) The second course of action is Line Extension- is to develop a new product specifically focusing on only fighting plaque. This is to ensure that the consumer is not confused about the additional claims on the original product. 3) No action taken-simply put P&G, Scope would do nothing directly in response to the potential threat in terms of the two other alternatives...
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