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Case study: Priceline.com 2001

Essay specific features

 

Issue:

Business

 

Written by:

Scott S

 

Date added:

April 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1905

 

Was viewed:

5094 times

 

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Essay content:

Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com finds sellers willing to meet buyers' needs and price. Jay Walker, the founder of Priceline.com, created a new concept and business model...
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This model shifts the setting of prices from sellers to buyers. The company seeks to use its patented system on products such as airline seats, hotel rooms, gasoline and groceries. Using a simple and persuasive consumer proposition called "Name Your Own Price," Priceline.com collects consumer demands for a product or service at a desired price...
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General issues of this essay:
Critical Thinking Case Study Case study: Priceline.com 2001 Critical Thinking Case Study Critical case study - citylink Priceline.com Harvard Business Case Priceline.com Marketing Analysis Priceline priceline.com priceline.com THE STUDY OF CRITICAL SUCCESS FACTORS FOR KNOWLEDGE-BASED TECHNOLOGY SERVICE INDUSTRY AcuScan Critical Case Study Critical Thinking Case Study Critical Thinking Case Study Critical Thinking Case Study Can Business Model Of Priceline.Com Be Saved
 

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