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Case study: proctor and Gamble

Essay specific features

 

Issue:

Business

 

Written by:

Sara M

 

Date added:

September 14, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 623

 

Was viewed:

679 times

 

Rating of current essay:

 
Essay content:

And that is why I have no hesitation in telling you that Procter & Gamble is the single greatest marketing company in the world. Five years ago P&G was the last company you would associate with marketing excellence. Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring...
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Half of its leading brands were losing market share, employee morale was at an all-time low, and a once powerful marketing function had been decimated by a disastrous restructuring. But the recruitment of a new chief executive ? AG Lafley, himself a talented marketer ? and the promotion of James Stengel to the post of chief marketing officer a year later has transformed the once ailing FMCG giant and propelled it into the vanguard of marketing practice...
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