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Case Study Report on Corporate Communications- Denshaw Moors/ Saddleworth/ Eon

Essay specific features

 

Issue:

Business

 

Written by:

Troy F

 

Date added:

August 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3744

 

Was viewed:

7439 times

 

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Essay content:

Studies were also taken out to determine the issues, stakeholders and publics that would be affected by the case. The report finds that the opposition groups had the most successful communication strategy as they maintained key relationships and communications principles such as; Media relations, built reliable contacts, communicated effectively and developed trust and understanding...
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It also finds that although E ON/UU’s strategy was typical of corporate communications it lacked depth and efficient research into understanding its market. It is recommended that E ON/UU’s strategy could have been improved by taking the following steps • Maintained media relations • Identifying and communicating with key stakeholders • Developed trust and understanding • Undertaking a thorough communications audit • Creating a SWOT and PEST analysis to determine and analyse important external and internal factors...
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