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Case study: Robert Mondavi Corporation
Essay specific features
Written by:
Ricky R
Date added:
June 29, 2015
Level:
University
Grade:
No of pages / words:
20 / 5492
Was viewed:
5713 times
Rating of current essay:
Essay content:
The Rivalry among Competing Sellers
4. ANALYSIS OF THE STRATEGIC GROUP MAPPING???.18-20
5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY???21-23
5.1. World famous growing areas
5.2. Larger growing market for premium wines
5.3. Favorable demographic and macro trends
5.4. Quality and affordable prices
5...
displayed 300 characters
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Product differentiation
5.6. Different wine segments
5.7. "Open markets"
6. RECOMMENDATIONS???????????.?????.24-27
6.1. Positive cash flows
6.2. Backward integration
6.3. Expanding to new geographic areas
6.4. Exploring new channels
6.5. Openings to extend quality and image to niche market
6...
displayed 300 characters
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