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Case Study: Rollerblade

Essay specific features

 

Issue:

Business

 

Written by:

Kathleen C

 

Date added:

June 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 750

 

Was viewed:

5359 times

 

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Essay content:

Sometimes this type of skate is called a rollerblade, although this is a trademark name and refers only to Rollerblade’s brand of skates. In 1990, Rollerblade reported retail sales of more than $100 million and in 1991 controlled about 70% of the in-line skating market. Ultra-Wheels claimed about 20% of the market...
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Ultra-Wheels claimed about 20% of the market. Since its heyday, however, Rollerblade has lost market share to many competitors, an indication of the widespread popularity of in-line skates. The market for in-line skates was around $1 billion in 1995, compared to $200 million in 1992. Shortly after 1998, the market began to decline and is currently in a relatively unmoving state...
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