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Case Study: Sauve

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Issue:

Business

 

Written by:

Daisy C

 

Date added:

December 19, 2014

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 148

 

Was viewed:

10453 times

 

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Essay content:

The Suave brand, though having declined in unit share percent from 12.2% to 11.5% in 1982-1983, still maintained one of the highest market shares amongst its competitors. This can be attributed to its intended target market and brand loyalty. According to company records, Suave targeted employed women (blue collar occupation) between the ages of 18-34 that were middle income parents with large households...
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The Suave brand, though having declined in unit share percent from 12.2% to 11.5% in 1982-1983, still maintained one of the highest market shares amongst its competitors. This can be attributed to its intended target market and brand loyalty. According to company records, Suave targeted employed women (blue collar occupation) between the ages of 18-34 that were middle income parents with large households...
displayed 300 characters

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